EVENTMAN

Sua Rasa is definitely an event to visit no matter you are a tourist trying to have some fun in Malaysia or if you are a Malaysian whom rarely have enough time to have fun.

There are three important elements to make sure that your event will run smoothly without any problem:

1. The Planning Process
2. The Team
3. The Execution

This week I will emphasis more on the first aspect of the trinity which is ‘The Planning Process’. Any events, no matter big or small, will require at least a simple basic plan. A good event will require a good plan. A great one however will require a near-perfect plan.



Part 1: Plan Your Event



The planning process supposes to be the easiest part of event management yet very crucial one no less. There will be significant differences with what you should include in the plan depending on the scale of the event. Smaller, less costly events will need a shorter list of details while bigger events will require a full plan complete with a proposal, cover sheet, project summary and all other important details.

For a small event such as tea party for 10 business peoples, the plan will act as a guide for you throughout the entire party. Details like location, guest, foods, MC (if any), speaker (if any) and schedule should all be put in the plan. This will make sure that the event manager are informed with all the things he / she need to know in order to prepare and execute the plan. Don’t be surprised to hear that sometimes that even a small event without a proper planning might have more problems than bigger and grander event. If you are planning to organize a small event such as birthday party, wedding anniversary, private party or even a Christmas party, invest some time to plan because every seconds you put into planning the event will saves you from any trouble that you might face in the future.








If you are organizing medium, big or huge events; event planning is a skill that you must have. No matter it is wedding ceremonies, corporate events, marketing programs or any other kind of events that require a big amount of money; a near-perfect plan is a must to ensure that no details are missed out when the event started. You have no idea how chaotic it will get when even the smallest details are missed out in a huge event. An experienced event manager will always know what details are not included in a plan or proposal.



If your event requires you to find sponsorship from agencies other than yours or your client, the plan and the proposal will be the first thing your target sponsor will enquire. That’s why it always smart to include every details in your proposal. Details like ‘event summary, introduction, date & locations, costing, staff and objectives’ are just some of the must have in a plan. A good plan will include details that will interest your target sponsor so the event manager should take this into account when he / she are preparing the event proposal.






My next post will touch on the second aspect of the trinity which is ‘The Team’. I will try my best to update this blog regularly, consistently and I hope that my blog will be of a help for anyone who wanted to organize an event. If you have any enquiries, feel free to mail me and I will try my hardest to answer any question related to event management.

(I'm still waiting for my lovely editor to fine edit my post so expect some heavy broken English for the time being)

Event Management as an Industry

There’s only a few of us that know what exactly event management is. The concept of event management as an industry might sound alien to some people but event management is a booming industry in current times despite the current economic depression. Why? Because events of any type / size are considered as a very powerful marketing and communication tool in order to create awareness in this global world of information.

"The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc.”
Wikipedia

Today, where information can be transferred faster than ever before, and with the increasing competition, only those who can make their products or brands known worldwide will come out as the winners. It’s no wonder why corporate companies are organizing mega events to help them communicate with their customers, clients or potential clients. Events like press conferences, product launching, private party, grand openings, film premieres, fashion shows and many more are being held regularly every year in hopes of generating coverage and transparency that will reach millions of people.

What is Event Management?

From Wikipedia, the free encyclopedia

"Event management is the application of the event management practice of project management to the creation and development of festivals and events.Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event.”

For me, event management isn’t just about a group of people organizing weddings, fashion shows or concerts. It’s more about how those people deal with the problem that will definitely arise before and after the event while making sure that their clients and the event participants are satisfied with everything. It’s never easy, but the thrills of organizing an event, the experience that I’ll get and the friends that I met along the way are priceless.

As mentioned above, managing an event does not only include the execution of the projects, but also the pre-event details such as the planning of the event, logistics planning, and also finding funds for the events. So be sure to include all these details into your project plan.

That's all from me today. I'll try to publish at least two posts weekly, one post about general information on event management, like this one, and the other one will be on how to organize an event.

OK, then. I'll see you when I see you.

Editted by Sharyn Lisa Shufiyan

"Event management industry has been growing lately and the trend doesn't seem to be stopping"

I would like to dedicate this entire blog as guidance to anyone who’s interested in event management and would want to learn more about organizing any kinds of events. The industry has been growing lately and there is wide potential to be successful in the future.

So why wait until tomorrow to learn something that will not only help you today, but also something that you can pass on to your loved ones, as family business, or dare I say, a multi-million dollar business entity?

Editted By - Sharyn Lisa Shufiyan